A neon sign with the phrase 'wohlfühlen ist hauptsache' is illuminated against a dark background. The glowing text is teal in color, giving off a soft, radiant light that contrasts against the darkness.
A large advertisement on a building features a bold red 'Almdudler' logo at the top. Below is an image of three people seated outdoors, enjoying a conversation. The slogan 'Alm ist, wo wir sagen.' is displayed prominently. The setting is a construction area with scaffolding and building wraps at street level, where several pedestrians are walking. A clock and street signs are part of the urban landscape.